Maureen CraineFounder & CEO
Areas of expertise
- Business Development
- Procurement and Bids Responses
- Compliance and Sustainability
Education
- BA, Fine Arts, University of Southern California
- California Teaching Credential, Multiple Subjects Elementary School
Maureen began her career a million years ago selling country music radio in the 90’s on a station that barely had a signal in Orange County California competing against the monster LA market. She found success by selling ideas, cross-promotions, and multi-level marketing strategies.
This foundation has served her well, and her gift for creating and implementing solutions are the drivers behind Aachen Solutions Inc.
She caught the eye of the World Wrestling Federation (WWF) – now (WWE) – and was hired to be the Director of Marketing for Southern California. An amazing opportunity to gain experience.
From there she became the Marketing Director for two casual dining restaurants with American Restaurant Group.
Recruited out of that business by a Norwegian company in beverage container recycling and tasked to open over two hundred locations introducing reverse recycling vending machines partnering with grocery chains in California. This became a foreshadow of what has become a lengthy career in recycling and sustainability.
She then went back to school to get a California Teaching Credential. While in the classroom a family friend with a plumbing franchise targeting restaurants, asked for help and with her unique background, it seemed like a natural fit. That business quickly sold, the same company had a new startup business in electronics recycling, and she became the first employee. Helping build the organization to become the largest electronics recycler in California and ranked nationally as the eleventh largest in the category.
Well, that was over twenty years ago, and she is still affiliated with the organization.
As with any startup, Maureen became the quintessential utility player absorbing and leading all aspects of the business. From sales to compliance. She diversified into the ITAD hardware space. Specifically on the acquisition side of the education sector focusing on Apple products. Her roles include research, creating and responding to formal bid responses, and contract/project management.
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